With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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This is a case where the social goals are helping achieve business goals.

HUL: Project Shakti business model overview

Relish the volatility but keep your focus on the fundamentals and buy these 4 stocks. The 5 Minute Wrapup. This serves as a rural communication vehicle and helps the SA in their sales. The long sgakti aim of the company is to haveAmmas coveringvillages and reaching m people.

The 5 Minute Wrapup Profit Hunter. More Views on News. Post a comment on ” HUL: It includes a full income statement, balance sheet and cash porject analysis of HIND. Sales hsakti the other hand came in at Rs 95 bn up 2. Equitymaster is not an Investment Adviser. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias.

Thank you for posting your view on Equitymaster! Jaggi Nov 28, For instance, Thombare’s brother Premchand joined her business as a ‘Shaktimaan’. Also includes updates on the valuation of HIND. By the following measures Shakti can contribute for HLL bottom line. We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors.


HUL: Project Shakti business model overview – Views on News from Equitymaster

Thombare invested Rs 15, with the assistance of a local self-help group that worked with HUL. Sign Up Forgot Password?

The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. Thanks to Project Shakti, Hindustan Unilever’s rural direct-to-consumer retail distribution initiative, Thombare has been able to provide herself and her child a decent livelihood. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling.

Moreover, men were not liable to go to a woman’s house and buy products.

After training she is asked to put up Rs 20, as investment which is used to buy products for selling. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

Empowering Women – and Men

Please do not use this option on a public machine. Equitymaster Agora Research Private Limited. In the meantime, you may want to share this hu, with your friends! During visits to rural customers’ homes, they also teach them the importance of hand-washing, educating girls, and registering births and deaths. Furthermore, retailers cannot be present in all the centres as many of them are so small that it makes them economically unfeasible. The performance data quoted represents past performance and does not guarantee future results.


K ey features of project “Shakti”?

Newer Post Older Post Home. I worked and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktiit is totally fraud It was indeed prlject great initiative by HULprobably a trend setter for the other big corporations ,to focus on rural markets.

SinceEquitymaster has been the source for honest and credible opinions on investing in India. Archana Oct 14, Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on this article until they prject been reviewed and deemed appropriate for posting. Although the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions. Here you will get all the material related only to management studies.

Under this programme, trained communicators visit schools and village congregations to drive messages shamti sanitation, good hygiene practices and women empowerment.

Please send pgoject project shakthi report. Gaur View my complete profile.

Management studies entries: Case: ‘Project Shakti’ of HUL

We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Piyush Nagarkar January 13, at